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The field of media relations and public communication related to municipal affairs is particularly important for maintaining a high level of transparency and effective communication with residents. As responsible and accountable service providers, the municipalities should be able to convey clear and concise messages to their constituents and create productive mechanisms for communication with the public. Their representatives should be also equipped with knowledge and skills that would allow them to use all available online resources, including official websites and social network accounts, as well as available media outlets, to pass their messages in the most productive way and receive feedback from their audiences that would help them boost their accountability and improve their performance.
As a part of the long-standing efforts aimed at supporting municipalities and increasing their capacities, the OSCE Mission in Kosovo (the OSCE) intends to enhance public relations and media communication skills of senior executive representatives of Kosovo Serb predominately inhabited municipalities and their support staff. To achieve desired results, the OSCE designed activities aimed at providing the selected beneficiaries with an opportunity to obtain the skills relevant for their professional performance that encompasses frequent communication with media outlets and the public. The activities also strive to address specific needs of the municipal authorities who are the main service providers and first respondent in communication with the public at the local level.
In 2021, the OSCE will facilitate four two-day workshops to targeted municipalities, including two separate two-day introductory sessions on basics of verbal and non-verbal communication and essential aspects of an effective public presentation, and two separate two-day hands-on sessions during which the municipal representatives will be presented with potential solutions on how to expand their online presence and improve their communication with the residents. In addition, the beneficiaries will be also offered a possibility to seek online/remote mentoring services related to the field of public communication and media relations from a local consultant/trainer who will be hired to also design, prepare and deliver the training sessions. As a result, the overall activity will tackle specific challenges of the municipalities related to the dissemination of public information, visual content of their websites and social network presence.
To conduct the activities, the OSCE requires the services of a local/consultant with relevant experience and expertise to strengthen the targeted beneficiaries’ knowledge related to delivering public speeches/interviews and conveying clear and concise messages through written statements and social media. Throughout the training and the mentoring process, the consultant should provide the municipal representatives with practical skill that would improve the overall transparency, accountability and performance of the targeted municipalities. Following the request of beneficiaries, the training sessions will be conducted in-person with social distancing and the use of PPE once the epidemiological situation has improved while the foreseen mentoring services will be conducted online.
The OSCE seeks to engage an experienced local consultant/trainer to design, prepare and deliver four two-day training sessions on media communication and public relations for the identified municipal representatives in line with their specific needs. The consultant/trainer will be also tasked provide remote/online mentoring services related to media communication and public relations, upon a request of the beneficiaries and within the period previously agreed between the Mission and her/him. Therefore, the overall objective of the consultancy is to build the existing capacities at various levels of the municipal structures to communicate with the public effectively by using conventional and modern media tools and communication techniques. In general, the consultant should strive to prepare the participants for a successful public appearance by identifying their main audiences and tackling identified gaps in communication with the public through mock interviews and group discussions.
The duration of consultancy is 25 working days.
Tasks and Responsibilities
Within the period of foreseen engagement, the local consultant will be tasked to carry out the following assignments:
In a close communication and coordination with the OSCE Activity Manager, the local consultant is expected to:
The following key performance indicators will allow monitoring of the implementation process, as well as achieved results of the selected consultant/trainer:
Remuneration will depend on the qualifications and experience of individual experts as well as the detailed work plan to be agreed upon and will be based on the current OSCE consultancy rates.
How To Apply
In order to apply for this position you must complete the OSCE's online application form, found under https://jobs.osce.org/. Applicants are encouraged to use the online recruitment and only fully completed OSCE applications will be accepted. However, if you have technical difficulties with the system you may use the offline application form found under https://jobs.osce.org/resources/document/offline-application-form and forward the completed form quoting the vacancy number by e-mail to: email@example.com. In line with your qualifications please indicate preference to one or more field of expertise listed above (while using the online application the field of expertise preference can be indicated in the cover letter part). Kindly note that applications received after the deadline, submitted in different formats than the OSCE Application Form or inother languages than the English language would not be considered. The OSCE is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious,ethnic and social backgrounds to apply