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12 June 2019
- 23:59 Central European Time (CET/CEST)
The OSCE Programme Office in Dushanbe (POiD) is planning to be involved in a wide range of activities to support the Committee of Emergency Situation and Civil Defense (CoESCD) under the Government of Tajikistan.
In 2018 the Office donated technical equipment to the Press Center of CoESCD. The equipment is being used for broadcasting from locations, where disasters occur, thus contributing to capacity building of journalists reporting on disasters, increasing the quality of coverage and preventing the spreading of inaccurate information.
Following up on the previous activity, POiD is planning to organize training on enhancing the communication skills of the Committee’s Press Centre staff both from regions and central office.
In this regard, the POiD is looking for an international expert to conduct a three days training on media training course for the Committee’s Press Centre staff. The training course would contribute to an increase in the media and communication skills and quality of coverage. The Committee’s Press Centre staff would benefit from the training gaining knowledge on the traditional and modern media methods, new tendencies in the development of media and other related topics.
The key objective of communication enhancement training is to help the Press Centre staff to obtain and develop their media and communication skills and give them supplementary skills to deliver clear, precise and succinct messages under pressure or any emergency situations. The three-days training course would be both theoretical and practical, which will build the participant’s confidence and help them to expand their skill set so that they are equipped to deliver effective and successful media methods.
We therefore invite requests for proposal from various experienced consultancy services to carry out media training for our staff members who are media facing as specified in this Terms of Reference.
By the end of the training course, the participants of the training should obtain:
- Traditional and modern media methods;
- Technologies for creating interesting content. Effective copywriting.
- Event management: Organization of press conferences, briefings, round tables
Tasks and Responsibilities
To provide three days media and communication enhancement training in Russian language for a total of 10-15 Press Centre staff of the CoESCD, who are mainly working with media and communication;
To prepare the course agenda and questionnaire for conducting pre and post-tests and share it for approval with the National Programme Officer, DRR before the course beginning;
To use a balanced theoretical and practical methods for the training;
Prepare and submit the final training report;
The training should cover new media methods and their importance for communication. The course must include the following:
Traditional and modern media methods. New tendencies in the development of media;
Media relations. Opportunities and limitations. How to choose the right media platforms for effective work?;
Management of media relations, direct interaction with the media;
News flow and informational occasion: how to create and where to search;
Organization of the effective work of the press service with the media;
Preparing speakers for speaking / talking to the media;
How to interest the audience? How to keep an audience? How to complete a contact?;
Oratory mastery. Ability to greet the interviewer and audience;
Establishing and maintaining eye contact during a media contact;
Sector review. Contact with the interviewer, contact with an opponent, contact with a virtual viewer;
The laws of color in the frame. Details of the costume. Make up. The laws of the photo shoot;
How to identify the desired audience of your blog (the blog’s audience may not be 100 per cent relevant to the client audience);
Content planning. The rhythm of posting. Rubrication;
Comments. The strategy of interaction with the community. Public relations;
Blog management and promotion in social networks;
Materials for publication: which types will have maximum efficiency? Modern trends;
Visual communication. Video blogs and video communication channels;
Using video or audio recordings, webinars and podcasts;
Preparation of illustrations. Use of photos;
Video interview. Life Stream and Story;
What is important during the broadcast. What to do after the broadcasts?
Practical training session “Using video, live-streams and stories”.
Event Management: Organization of press conferences, work in social networks and SEO promotion. Organization of press conferences, briefings, round tables
Strategic approach to organizing events: from idea to realization.
Prepare and share the agenda before the course dates taking into consideration all the above-mentioned thematic areas for media training;
Prepare and share the questionnaire for the pre and post-tests before the course dates. The questionnaire should consist of the training topics and should cover the main points (a max of 10 questions);
Conduct the training as per the training dates;
Prepare the final report on the training along with recommendations for further improvement of media skills for the Committee’s Press Centre staff.
The Consultant must be a media specialist preferably with the focus on/working experience in the emergency branches and environmental protection and at least 8 (eight) years of experience working as a media specialist in the Commonwealth Independent States (CIS) country;
Working experience in Tajikistan and knowledge of Tajikistan emergency media challenges is an asset;
The candidate should have excellent organization, training and management skills with sufficient capacities to target specific objectives of this assignment;
Fluency in both Russian and English is required; the candidate should have strong presenting skills, both in Russian and English;
Two recommendations from previous assignments should be provided.
Commitment: Actively contributes to achieving organizational goals
Diversity: Respects others and values their diverse perspectives and contributions
Integrity: Acts in a manner consistent with the Organization’s core values and organizational principles
Accountability: Takes responsibility for own action and delegated work
Communication: Actively works to achieve clear and transparent communication with colleagues and with stakeholders of the Organization
Collaboration: Works effectively with others on common goals and fosters a positive, trust-based working environment
Planning: Works towards the achievement of goals in a structured and measured manner
Analysis and decision-making: Analyses available information, draws well-founded conclusions and takes appropriate decisions
Initiative-taking: Proposes and initiates new ideas, activities and projects
Flexibility: Responds positively and effectively to changing circumstances
Managerial competencies (for positions with managerial responsibilities)
Leadership: Provides a clear sense of direction, builds trust and creates an enabling environment
Strategic thinking: Identifies goals that advance the organizational agenda and develops plans for achieving them
Managing performance: Helps to maximize team performance by providing active feedback and skill development opportunities
The consultant will be remunerated commensurate with consultant’s experience and qualifications in accordance with OSCE established rates. Applicants should indicate whether they wish to be included in the OSCE Roster of Consultants for similar assignments.
The completed application form along cover letter with detailed explanation of the reasons to apply and recommendation letters should be submitted by e-mail to POiD-Recruitment@osce.org quoting the job title in the subject line. Applicants who do not submit a completed OSCE's format application form will not be considered.
The OSCE is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious, ethnic and social backgrounds to apply to become a part of the organization.
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